Crafting Data-Driven Marketing Strategies

Digital Marketing that Delivers Results

Elevate your brand with data-driven marketing strategies that blend creativity and analytics to drive measurable growth

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About Me

I’m Richard, a digital marketer based in Arizona. I combine data-driven strategy with creative execution to grow brands online. From managing social campaigns and e-commerce funnels to conducting market research and optimizing performance, I focus on delivering measurable results that connect with audiences.

Digital Marketing

SEO & CRO

Analytics (GA4)

PPC

Content Creation

Social Media Management

Google Ads Search

KPI Tracking

A/B Testing

Marketing Intern

The Sargent Consulting Group

Current

Marketing Intern

The Sargent Consulting Group

Current

Officer

Arizona Outdoors Club

Current

Officer

Arizona Outdoors Club

Current

Barista

Starbucks Coffee

2022-2023

Barista

Starbucks Coffee

2022-2023

profile pic
profile pic

Technical Skills:

Project 1

E-Commerce Marketing & Branding

Built and marketed a digital storefront for video editing products, driving 3,600+ views, 100+ customers, and ~$1,200 in sales with a 2% conversion rate.

E-commerce Marketing

CRO

Funnel Design

Analytics & Reporting

Revenue Growth

View it on Payhip

View it on Payhip

See the Results

design pic
design pic

Storefront Design

Developed a clean, visually consistent storefront that highlighted the brand’s identity and products in a professional way. Focused on clear navigation, sleek product presentation, and a trustworthy shopping experience that encouraged customers to explore and engage.

Storefront Design

Developed a clean, visually consistent storefront that highlighted the brand’s identity and products in a professional way. Focused on clear navigation, sleek product presentation, and a trustworthy shopping experience that encouraged customers to explore and engage.

Storefront Design

Developed a clean, visually consistent storefront that highlighted the brand’s identity and products in a professional way. Focused on clear navigation, sleek product presentation, and a trustworthy shopping experience that encouraged customers to explore and engage.

Conversion Strategy

Optimized the user journey from product discovery to checkout, reducing friction and improving flow. By refining call-to-actions, streamlining the checkout process, and improving layout clarity, more visitors moved smoothly from browsing into purchasing.

Conversion Strategy

Optimized the user journey from product discovery to checkout, reducing friction and improving flow. By refining call-to-actions, streamlining the checkout process, and improving layout clarity, more visitors moved smoothly from browsing into purchasing.

Conversion Strategy

Optimized the user journey from product discovery to checkout, reducing friction and improving flow. By refining call-to-actions, streamlining the checkout process, and improving layout clarity, more visitors moved smoothly from browsing into purchasing.

Content Promotion

Designed eye-catching visuals and campaigns across multiple touchpoints to spark interest and drive traffic. Each piece was crafted not just to stand out but to connect with the target audience, building credibility and converting first impressions into lasting brand loyalty.

Content Promotion

Designed eye-catching visuals and campaigns across multiple touchpoints to spark interest and drive traffic. Each piece was crafted not just to stand out but to connect with the target audience, building credibility and converting first impressions into lasting brand loyalty.

Content Promotion

Designed eye-catching visuals and campaigns across multiple touchpoints to spark interest and drive traffic. Each piece was crafted not just to stand out but to connect with the target audience, building credibility and converting first impressions into lasting brand loyalty.

Brand Positioning

Framed the packs as premium, value-driven products through consistent design language and messaging. Every detail—from product visuals to descriptions—was aligned to elevate the perception of the brand, reinforcing trust and highlighting long-term value.

Brand Positioning

Framed the packs as premium, value-driven products through consistent design language and messaging. Every detail—from product visuals to descriptions—was aligned to elevate the perception of the brand, reinforcing trust and highlighting long-term value.

Brand Positioning

Framed the packs as premium, value-driven products through consistent design language and messaging. Every detail—from product visuals to descriptions—was aligned to elevate the perception of the brand, reinforcing trust and highlighting long-term value.

  • Customer Journey

  • Data Tracking

  • Visual Identity

  • Promotional Content

  • Product Presentation

  • Storefront Design

  • Traffic Growth

  • Conversion Flow

  • A/B Testing

  • Checkout Optimization

  • Audience Targeting

  • Revenue Strategy

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Results & Analysis

This section highlights key sales, traffic, and audience patterns. Note: Data only includes Payhip transactions, while third-party payments account for the remaining revenue.

Sales Performance

Total sales via Payhip reached $640.46 from 63 orders and 61 customers. The original editing pack brought in $262.50, while the version 2 added $377.96. This highlights a 44% increase in sales from the original to the second version.

1

Sales Performance

Total sales via Payhip reached $640.46 from 63 orders and 61 customers. The original editing pack brought in $262.50, while the version 2 added $377.96. This highlights a 44% increase in sales from the original to the second version.

1

Sales Performance

Total sales via Payhip reached $640.46 from 63 orders and 61 customers. The original editing pack brought in $262.50, while the version 2 added $377.96. This highlights a 44% increase in sales from the original to the second version.

1

Traffic & Conversions

Of 3,679 visitors, direct traffic converted best (51 orders, 2%), while Twitter contributed 11 orders (1%). Google and Bing delivered no conversions. Overall conversion was 2%. Decision: Strengthen direct and Twitter campaigns, while improving search visibility.

2

Traffic & Conversions

Of 3,679 visitors, direct traffic converted best (51 orders, 2%), while Twitter contributed 11 orders (1%). Google and Bing delivered no conversions. Overall conversion was 2%. Decision: Strengthen direct and Twitter campaigns, while improving search visibility.

2

Traffic & Conversions

Of 3,679 visitors, direct traffic converted best (51 orders, 2%), while Twitter contributed 11 orders (1%). Google and Bing delivered no conversions. Overall conversion was 2%. Decision: Strengthen direct and Twitter campaigns, while improving search visibility.

2

Audience Insights

Most visitors came from the U.S. (1,919 views), with smaller reach abroad. The funnel showed 3% started checkout and 60% completed it. Decision: Streamline checkout further and expand targeting beyond the U.S.

3

Audience Insights

Most visitors came from the U.S. (1,919 views), with smaller reach abroad. The funnel showed 3% started checkout and 60% completed it. Decision: Streamline checkout further and expand targeting beyond the U.S.

3

Audience Insights

Most visitors came from the U.S. (1,919 views), with smaller reach abroad. The funnel showed 3% started checkout and 60% completed it. Decision: Streamline checkout further and expand targeting beyond the U.S.

3

Project 2

Social Media Content Creation

Designed and produced branded visuals for Instagram to boost engagement and strengthen audience connection, contributing to a consistent and recognizable brand presence

View it on Instagram

View it on Instagram

See the Results

  • Content Strategy

  • Visual Design

  • Brand Consistency

  • Audience Engagement

  • Platform Optimization

  • Post Scheduling

  • Creative Direction

  • Campaign Themes

  • Trend Adaption

  • Storytelling

  • Hashtag Strategy

  • Perforance Insights

50+

Design projects completed

50+

Design projects completed

50+

Design projects completed

8%

MoM Growth in Views

8%

MoM Growth in Views

8%

MoM Growth in Views

35%

Growth during campaigns

35%

Growth during campaigns

35%

Growth during campaigns

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design pic

Project 3

Market Research and Strategy Evaluation

Market Analysis

Researched the luxury EV market and consumer preferences, evaluating Porsche’s positioning against competitors.

Strategic Insights

Recommended strategies for digital engagement, influencer marketing, and Gen Z targeting to strengthen Porsche’s EV brand presence.

View Full Report

View Full Report

Consumer Insights

Researched EV adoption trends among Gen Z and luxury buyers. Identified key motivators such as sustainability, performance, and brand prestige, shaping Porsche’s positioning strategy.

Consumer Insights

Researched EV adoption trends among Gen Z and luxury buyers. Identified key motivators such as sustainability, performance, and brand prestige, shaping Porsche’s positioning strategy.

Consumer Insights

Researched EV adoption trends among Gen Z and luxury buyers. Identified key motivators such as sustainability, performance, and brand prestige, shaping Porsche’s positioning strategy.

Integrated Marketing Strategy

Developed an IMC plan leveraging social media, influencer partnerships, and experiential campaigns. Focused on reaching younger audiences through targeted digital channels.

Competitive Analysis

Benchmarked Porsche against Tesla, BMW, and Mercedes in the EV market. Highlighted competitive strengths in engineering and heritage while noting gaps in digital engagement and influencer marketing.

Competitive Analysis

Benchmarked Porsche against Tesla, BMW, and Mercedes in the EV market. Highlighted competitive strengths in engineering and heritage while noting gaps in digital engagement and influencer marketing.

Competitive Analysis

Benchmarked Porsche against Tesla, BMW, and Mercedes in the EV market. Highlighted competitive strengths in engineering and heritage while noting gaps in digital engagement and influencer marketing.

Key Outcomes

Produced a 60+ page report and 15-minute presentation delivering actionable recommendations. Emphasized digital positioning, Gen Z engagement, and differentiation in the luxury EV space.

Key Outcomes

Produced a 60+ page report and 15-minute presentation delivering actionable recommendations. Emphasized digital positioning, Gen Z engagement, and differentiation in the luxury EV space.

Key Outcomes

Produced a 60+ page report and 15-minute presentation delivering actionable recommendations. Emphasized digital positioning, Gen Z engagement, and differentiation in the luxury EV space.

Final Presentation

Delivered a 15-minute presentation on Porsche’s EV market strategy, highlighting consumer insights, competitor benchmarking, and an integrated marketing communications plan with actionable recommendations.

Final Presentation

Delivered a 15-minute presentation on Porsche’s EV market strategy, highlighting consumer insights, competitor benchmarking, and an integrated marketing communications plan with actionable recommendations.

Project 4

Business Execution Framework Analysis

Applied the Four Disciplines of Execution (4DX) framework to assess organizational strategy and presented recommendations to improve goal-setting, accountability, and execution.

Strategic Planning

Business Analysis

Efficiency

Organizational Execution

Presentation Development

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Watch the Live Presentation

Watch the Live Presentation

How it works

The Four Disciplines

The Four Disciplines

The Four Disciplines

A framework for turning strategy into consistent results.

A framework for turning strategy into consistent results.

A framework for turning strategy into consistent results.

  • 1

    Focus on the Wildly Important

    Identify the few goals that matter most and prioritize them above all others. This discipline emphasizes clarity of direction so teams stay aligned on what drives the greatest impact.

    Discpline 1

  • 2

    Act on Lead Measures

    Concentrate on the daily and weekly actions that directly influence success. By focusing on lead measures instead of lagging results, teams can adjust behaviors proactively.

    Discipline 2

  • 3

    Keep a Compelling Scoreboard

    Design simple, visible scoreboards to track progress in real time. A clear scoreboard keeps teams motivated, accountable, and engaged in achieving their goals.

    Discipline 3

  • 4

    Create a Cadence of Accountability

    Hold consistent check-ins to review progress, discuss challenges, and commit to next steps. Regular accountability meetings build momentum and ensure lasting execution.

    Discipline 4

  • 1

    Focus on the Wildly Important

    Identify the few goals that matter most and prioritize them above all others. This discipline emphasizes clarity of direction so teams stay aligned on what drives the greatest impact.

    Discpline 1

  • 2

    Act on Lead Measures

    Concentrate on the daily and weekly actions that directly influence success. By focusing on lead measures instead of lagging results, teams can adjust behaviors proactively.

    Discipline 2

  • 3

    Keep a Compelling Scoreboard

    Design simple, visible scoreboards to track progress in real time. A clear scoreboard keeps teams motivated, accountable, and engaged in achieving their goals.

    Discipline 3

  • 4

    Create a Cadence of Accountability

    Hold consistent check-ins to review progress, discuss challenges, and commit to next steps. Regular accountability meetings build momentum and ensure lasting execution.

    Discipline 4

Final Presentation

Presented a 5-minute analysis of the Four Disciplines of Execution (4DX), demonstrating how the framework improves organizational focus, accountability, and goal achievement.

  • Customer Journey

  • Data Tracking

  • Visual Identity

  • Promotional Content

  • Product Presentation

  • Storefront Design

  • Traffic Growth

  • Conversion Flow

  • A/B Testing

  • Checkout Optimization

  • Audience Targeting

  • Revenue Strategy

Available for Work

Ready to grow your brand? Let's combine creativity and data to make it happen.

My Resume

My Resume

(773) 867-0918

www.linkedin.com/in/richard-p-sargent/

rpsargent2@gmail.com